A Brand is a person’s gut feeling about a product, service, or organization.
A great and long presentation by Marty Neumeier on Branding and the truths and myths of Branding. Other great presentations can be found at SlideShare.
June 28, 2007
The Brand Gap
June 28, 2007
Visa Wins the Bid to Sponsor the 2010 and 2014 FIFA World Cup
After winning a long legal battle Mastercard, Visa will sponsor the 2010 and 2014 FIFA world cup. The sponsorship will cost Visa approximately $200 million dollars.
June 28, 2007
MySpace Plans to Launch MySpaceTV
The social networking giant MySpace plans will launch a beta version of its video site to go head-to-head against YouTube. According to MySpace, when YouTube first launched MySpace was it’s largest source of traffic mainly because of embedded YouTube videos on MySpace pages. Now MySpace plans to get into the user generated video market full on. [...]
June 28, 2007
Greg Oden a Magnet to Advertisers
The NBA Draft is being held tonight 6/28/07 at the WaMu Theater in Madison Square Garden and I hope to be in attendance at the event. You can expect fans, sports agents, team representatives, and yes advertising executives to all be present at this years draft. The current draft class hopes to be a promising [...]
June 28, 2007
Big Brother Is Watching You…
Tracking eyeball movements, is not just to catch terrorist’s anymore, it is used in tracking the effectiveness of advertising. More and more advertisers are looking for results, thus measurement tools have to adapt to fit the needs of the modern advertisement.
Along comes the eyebox2, the portable device uses a camera that monitors eye movements in [...]
