Lucky You — Denim Brand Travels Country In Style

LUCKY BRAND JEANS HOPPED ON the “Denim Highway” in an effort to promote the opening of 45 retail stores within the next 18 months.
For the next 6 months, Lucky will travel the country in a 1949 Flxible bus/interactive showroom that was built, designed and pimped out by the crew of MTV’s “Pimp My Ride.”
The “tour” [...]

Sony Signs Up For Nielsen GamePlay

“Sony Computer Entertainment America has signed on as the first subscriber to Nielsen’s GamePlay Metrics syndicated service designed to measure videogame usage throughout the U.S.  The service debuts July 25.  As part of the agreement with Nielsen, Sony will supply Nielsen with complete “census” data of all game usage across its PlayStation3 systems and PlayStation [...]

Yahoo Tests Behavior Based SmartAds

 
Yahoo is testing behavior-based SmartAds, which is a mix of brand and direct response advertising. It allows advertisers to target their message and would place ads on webpages based on the users past web browsing history, instead of basing the ads on the webpages content.  This system would rival Google’s AdSense network which places ads on websites [...]

iWhat?

The iPhone — combination iPod, cellphone and pocket Internet device — went on sale at 6 p.m. Friday for $499 and $599, depending on storage.
According to USA Today, it didn’t take long for sales to hit eBay. As of 4:45 p.m. ET on Sunday, more than 2,600 iPhones sold for an average price of $775.03. [...]

7-Eleven Becomes Kwik-E-Mart for Simpsons Promo

 

After months of speculation, the convenience chain has revealed details of its “most massive and complex” monthlong promotion for the July 27 release of “The Simpsons Movie.” Starting today, the marketer will remodel overnight a dozen stores in the U.S. and Canada into the Kwik-E-Marts of the [...]

Shakira’s New Panasonic Advertisments

After Shakira and Panasonic had recently agreed to extend their partnership for one more year until March 2008, the new advertisements were released in Latin America. Shakira will continue promoting Panasonic audio visual products, including Lumix digital cameras, the Viera plasma television, print, and point-of-sale poster advertisements.  The commercials were filmed in the Bahamas.
A flash version of [...]

Subliminal Advertising Anyone?

I am sure most of us know the message the designers of this billboard tried to convey with this particular advertisment.
 http://gigglesugar.com/345747

Oversaturation? The GEICO Cavemen

The GEICO cavemen became a hit almost overnight.  The whole series of 30 second GEICO commercials are based on Cavemen who live in modern society getting agitated with homosapiens who treat them as unintelligent and idiotic.  Along comes ABC, they notice this entertaining concept and view it as a money making machine.  ABC plans to pay for the [...]