http://advertisehype.wordpress.com/2007/07/01/oversaturation-the-geico-cavemen/ Exploring the past, present, and future of Advertising Mon, 20 Aug 2007 23:25:25 +0000 http://wordpress.com/ hourly 1 http://advertisehype.wordpress.com/2007/07/01/oversaturation-the-geico-cavemen/#comment-5 DWDonehoo Mon, 20 Aug 2007 23:25:25 +0000 http://advertisehype.wordpress.com/2007/07/01/oversaturation-the-geico-cavemen/#comment-5 I hate to break it to you, but those guys and NOT cavemen. They are Cave Neanderthals or Cave Homo-Erectus, but not cave-MEN. Man or men is normally defined as Homo sapiens. Homo Sapiens during the great ice age were in fact cavemen, in particular in northern Europe and Russia where they lived in caves and sod huts and developed lighter skin in reaction to the lesser amount of sunlight. So, in fact, when Geiko says “so easy a caveman could do it”, that are actually talking about Homo sapiens, or modern man. I hate to break it to you, but those guys and NOT cavemen. They are Cave Neanderthals or Cave Homo-Erectus, but not cave-MEN. Man or men is normally defined as Homo sapiens. Homo Sapiens during the great ice age were in fact cavemen, in particular in northern Europe and Russia where they lived in caves and sod huts and developed lighter skin in reaction to the lesser amount of sunlight. So, in fact, when Geiko says “so easy a caveman could do it”, that are actually talking about Homo sapiens, or modern man.

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