Yahoo is testing behavior-based SmartAds, which is a mix of brand and direct response advertising. It allows advertisers to target their message and would place ads on webpages based on the users past web browsing history, instead of basing the ads on the webpages content. This system would rival Google’s AdSense network which places ads on websites [...]
Entries Tagged as ‘Advertising Wars’
July 2, 2007
Yahoo Tests Behavior Based SmartAds
June 28, 2007
Visa Wins the Bid to Sponsor the 2010 and 2014 FIFA World Cup
After winning a long legal battle Mastercard, Visa will sponsor the 2010 and 2014 FIFA world cup. The sponsorship will cost Visa approximately $200 million dollars.
June 28, 2007
MySpace Plans to Launch MySpaceTV
The social networking giant MySpace plans will launch a beta version of its video site to go head-to-head against YouTube. According to MySpace, when YouTube first launched MySpace was it’s largest source of traffic mainly because of embedded YouTube videos on MySpace pages. Now MySpace plans to get into the user generated video market full on. [...]
