LUCKY BRAND JEANS HOPPED ON the “Denim Highway” in an effort to promote the opening of 45 retail stores within the next 18 months.
For the next 6 months, Lucky will travel the country in a 1949 Flxible bus/interactive showroom that was built, designed and pimped out by the crew of MTV’s “Pimp My Ride.”
The “tour” [...]
Entries Tagged as ‘Brand Advertising’
July 3, 2007
Lucky You — Denim Brand Travels Country In Style
July 2, 2007
iWhat?
The iPhone — combination iPod, cellphone and pocket Internet device — went on sale at 6 p.m. Friday for $499 and $599, depending on storage.
According to USA Today, it didn’t take long for sales to hit eBay. As of 4:45 p.m. ET on Sunday, more than 2,600 iPhones sold for an average price of $775.03. [...]
July 1, 2007
Shakira’s New Panasonic Advertisments
After Shakira and Panasonic had recently agreed to extend their partnership for one more year until March 2008, the new advertisements were released in Latin America. Shakira will continue promoting Panasonic audio visual products, including Lumix digital cameras, the Viera plasma television, print, and point-of-sale poster advertisements. The commercials were filmed in the Bahamas.
A flash version of [...]
July 1, 2007
Oversaturation? The GEICO Cavemen
The GEICO cavemen became a hit almost overnight. The whole series of 30 second GEICO commercials are based on Cavemen who live in modern society getting agitated with homosapiens who treat them as unintelligent and idiotic. Along comes ABC, they notice this entertaining concept and view it as a money making machine. ABC plans to pay for the [...]
June 29, 2007
Storm before the calm…
Steve Job’s felt generous and gave ALL of Apple’s 18,000 plus employees the high-end model of the Apple iPhone which currently costs $600 dollars. This $11 million dollar gesture by the CEO of Apple is not a a big deal considering the launch of the iPhone generated around $400 millions dollars worth of free advertising.