Entries Tagged as ‘Celebrity Advertising’

July 2, 2007

7-Eleven Becomes Kwik-E-Mart for Simpsons Promo

 

After months of speculation, the convenience chain has revealed details of its “most massive and complex” monthlong promotion for the July 27 release of “The Simpsons Movie.” Starting today, the marketer will remodel overnight a dozen stores in the U.S. and Canada into the Kwik-E-Marts of the [...]

July 1, 2007

Shakira’s New Panasonic Advertisments

After Shakira and Panasonic had recently agreed to extend their partnership for one more year until March 2008, the new advertisements were released in Latin America. Shakira will continue promoting Panasonic audio visual products, including Lumix digital cameras, the Viera plasma television, print, and point-of-sale poster advertisements.  The commercials were filmed in the Bahamas.
A flash version of [...]

July 1, 2007

Oversaturation? The GEICO Cavemen

The GEICO cavemen became a hit almost overnight.  The whole series of 30 second GEICO commercials are based on Cavemen who live in modern society getting agitated with homosapiens who treat them as unintelligent and idiotic.  Along comes ABC, they notice this entertaining concept and view it as a money making machine.  ABC plans to pay for the [...]