Advertise Hype™ » Controversial Ads http://advertisehype.wordpress.com Exploring the past, present, and future of Advertising Tue, 03 Jul 2007 21:31:31 +0000 http://wordpress.com/ en hourly 1 http://www.gravatar.com/blavatar/faec8e80576fe3403691a32dfc1fb430?s=96&d=http://s.wordpress.com/i/buttonw-com.png Advertise Hype™ » Controversial Ads http://advertisehype.wordpress.com Network’s Reject “Poopy-In-Your-Pants” Advertisment http://advertisehype.wordpress.com/2007/06/29/networks-reject-poopy-in-your-pants-advertisment/ http://advertisehype.wordpress.com/2007/06/29/networks-reject-poopy-in-your-pants-advertisment/#comments Fri, 29 Jun 2007 20:04:39 +0000 Chuck http://advertisehype.wordpress.com/2007/06/29/networks-reject-poopy-in-your-pants-advertisment/ ]]>

ABC, CBS, and NBC rejected a ad from Generix Labs poking fun at its diet pill rival alli.  The ad basically shows a character “soiling” her pants after taking the alli diet pill.

The quote from CBS on the matter of why they rejected the advertisement is classic:

“We believe that the extended discussion and depiction of excrement fails to meet a premium standard of good taste and may offend a significant portion of our audience”

All said and done, this particular advertisement was a hit and might have been a great marketing decision.  The controversy surrounding the ad has increased viewership of the spot on video sharing websites such as YouTube.  Personally, after watching the ad I dont blame the networks for their actions.

]]> http://advertisehype.wordpress.com/2007/06/29/networks-reject-poopy-in-your-pants-advertisment/feed/ 0 Chuck