“Sony Computer Entertainment America has signed on as the first subscriber to Nielsen’s GamePlay Metrics syndicated service designed to measure videogame usage throughout the U.S. The service debuts July 25. As part of the agreement with Nielsen, Sony will supply Nielsen with complete “census” data of all game usage across its PlayStation3 systems and PlayStation [...]
Entries Tagged as ‘Research and Measurement’
July 2, 2007
Yahoo Tests Behavior Based SmartAds
Yahoo is testing behavior-based SmartAds, which is a mix of brand and direct response advertising. It allows advertisers to target their message and would place ads on webpages based on the users past web browsing history, instead of basing the ads on the webpages content. This system would rival Google’s AdSense network which places ads on websites [...]
June 28, 2007
Big Brother Is Watching You…
Tracking eyeball movements, is not just to catch terrorist’s anymore, it is used in tracking the effectiveness of advertising. More and more advertisers are looking for results, thus measurement tools have to adapt to fit the needs of the modern advertisement.
Along comes the eyebox2, the portable device uses a camera that monitors eye movements in [...]
