A Brand is a person’s gut feeling about a product, service, or organization.
A great and long presentation by Marty Neumeier on Branding and the truths and myths of Branding. Other great presentations can be found at SlideShare.
June 28, 2007
Visa Wins the Bid to Sponsor the 2010 and 2014 FIFA World Cup
After winning a long legal battle Mastercard, Visa will sponsor the 2010 and 2014 FIFA world cup. The sponsorship will cost Visa approximately $200 million dollars.
June 28, 2007
MySpace Plans to Launch MySpaceTV
The social networking giant MySpace plans will launch a beta version of its video site to go head-to-head against YouTube. According to MySpace, when YouTube first launched MySpace was it’s largest source of traffic mainly because of embedded YouTube videos on MySpace pages. Now MySpace plans to get into the user generated video market full on. As the GM of Video at MySpace Jeff Berman said:
”This is the next step in the evolution of video on MySpace. This is just the tip of the iceberg.”
It looks like the MySpace and Google war is picking up steam.
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003604723
June 28, 2007
Greg Oden a Magnet to Advertisers
The NBA Draft is being held tonight 6/28/07 at the WaMu Theater in Madison Square Garden and I hope to be in attendance at the event. You can expect fans, sports agents, team representatives, and yes advertising executives to all be present at this years draft. The current draft class hopes to be a promising one among advertisers because of big names like Greg Oden and Kevin Durant.
The main attraction will be the 7-foot-tall Greg Oden of the Ohio State Buckeyes who will be the first overall pick unless something drastic occurs. As mentioned in an earlier post, Kevin Durant has already signed major deals including one with EA sports. Greg Oden on the other hand has signed bigger and better deals. Mr. Oden has already signed deals with Nike, Spalding, Take Two Interactive, and Raymond Weill. (He will be wearing a Raymond Weill watch at the NBA draft.)
Greg Oden seems especially ecstatic with the Nike Deal as he says in his personal blog:
”I am officially a part of the Nike Family. It feels so good to have all of that taken care of. The deal is really good for a big man, the biggest rookie big man deal. I’m very proud of that, but to be honest I really just like their shoes. “
There will be tons of partnerships and major deals in young basketball stars future. Enjoy the draft!
http://www.yardbarker.com/users/gregoden
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003604296
June 28, 2007
Big Brother Is Watching You…
Tracking eyeball movements, is not just to catch terrorist’s anymore, it is used in tracking the effectiveness of advertising. More and more advertisers are looking for results, thus measurement tools have to adapt to fit the needs of the modern advertisement.
Along comes the eyebox2, the portable device uses a camera that monitors eye movements in real time and automatically detects when you are looking at it from up to 10 meters away. As out of home, and ambient advertising grows the eyebox2 wants to be an cheap and effective way to track the impact of the ads. This tool can be an effective way to track ads such as plasma displays, supermarket advertising, billboards, vending machine signs and other out of home advertising mediums.
Dr. Vertegaal the inventor of this device is a associate professor at Queens University, and the founder and CEO of Xuuk, Inc. the company that produced this product. It can be purchased for the very low price of $999.
June 27, 2007
Kevin Durant Advertising For NBA Live 2008, Already.
Kevin Durant who is forecasted to be a lottery pick this year, seems to be media savvy, learning from the likes of Lebron James. Already participating in an advertising campaign with EA Sports. The Texas Longhorn star along with Gilbert Arenas of the Washington Wizards is promoting the NBA Live 2008 game.
In “Button,” Arenas and Durant practice dribbling with their eyes closed. Arenas tells the rookie to repeat inspirational phrases, although the last line, “No man will stop me, except for Gilbert Arenas,” causes Durant to break his rhythm.
The ad “Button” can be watched at the link below, thanks to Media Post for the story.
http://video.mediapost.com/index.cfm?clientfile=Button_30_7493.mpg
June 26, 2007
Hello Advertising Junkies!
In this blog I, a rookie to the advertising world, hope to shed some light on interesting stories and events in the world of advertising. In today’s market its all about differentiation and identifying yourself in new and unique ways to get the “message” across.
I hope to shed light on how some agencies and marketers are trying to escape the clutter and engage their audience in new and meaningful ways.
