Network’s Reject “Poopy-In-Your-Pants” Advertisment

ABC, CBS, and NBC rejected a ad from Generix Labs poking fun at its diet pill rival alli.  The ad basically shows a character “soiling” her pants after taking the alli diet pill.

The quote from CBS on the matter of why they rejected the advertisement is classic:

“We believe that the extended discussion and depiction of excrement fails to meet a premium standard of good taste and may offend a significant portion of our audience”

All said and done, this particular advertisement was a hit and might have been a great marketing decision.  The controversy surrounding the ad has increased viewership of the spot on video sharing websites such as YouTube.  Personally, after watching the ad I dont blame the networks for their actions.

Advertisements

Leave a comment

Filed under Controversial Ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s