Oversaturation? The GEICO Cavemen

Cavemen CastGEICO Cavemen Crib

The GEICO cavemen became a hit almost overnight.  The whole series of 30 second GEICO commercials are based on Cavemen who live in modern society getting agitated with homosapiens who treat them as unintelligent and idiotic.  Along comes ABC, they notice this entertaining concept and view it as a money making machine.  ABC plans to pay for the pilot and the making of the show called Cavemen which will supposedly air on ABC’s fall schedule.

Whether or not this show will be a hit remains to be seen.  But how long can this concept stay funny? How long can a Neanderthal Cavemen who gets offended by prejudice against its species, stay funny? Why does GEICO, who gave permission and will get a royalty check for ABC’s use of their characters, have to ruin such a good advertising idea with oversaturation?  Who knows?

Here is what GEICO’s VP of Marketing Ted Ward had to say about the idea:

 “We are excited to have an opportunity to do brand extension.”

Sure this sitcom will serve as a brand reminder.  But at what cost?

Below is a video clip of the show:

Also created by GEICO is an entertaining website dedicated to the GEICO Cavemen, in this site a user can interact with the GEICO cavemen and their crib.  You the user are an early arrival to a party, but you can walk around their bedroom, bathroom, read their books, watch their television, listen to their voicemail, (one of the messages is from girl who seems like a caveman stalker!), and finally read their blog.  Check it out, can be entertaining for a few minutes.

GEICO Cavemen Crib

http://www.cavemanscrib.com/

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3 Comments

Filed under Brand Advertising, Celebrity Advertising, Product Placement

3 responses to “Oversaturation? The GEICO Cavemen

  1. I hate to break it to you, but those guys and NOT cavemen. They are Cave Neanderthals or Cave Homo-Erectus, but not cave-MEN. Man or men is normally defined as Homo sapiens. Homo Sapiens during the great ice age were in fact cavemen, in particular in northern Europe and Russia where they lived in caves and sod huts and developed lighter skin in reaction to the lesser amount of sunlight. So, in fact, when Geiko says “so easy a caveman could do it”, that are actually talking about Homo sapiens, or modern man.

  2. Not that I’m impressed a lot, but this is more than I expected when I stumpled upon a link on Delicious telling that the info here is awesome. Thanks.

  3. My friend on Orkut shared this link and I’m not dissapointed at all that I came to your blog.

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