Lucky You — Denim Brand Travels Country In Style

Lucky Jeans Bus

LUCKY BRAND JEANS HOPPED ON the “Denim Highway” in an effort to promote the opening of 45 retail stores within the next 18 months.

For the next 6 months, Lucky will travel the country in a 1949 Flxible bus/interactive showroom that was built, designed and pimped out by the crew of MTV’s “Pimp My Ride.”

The “tour” bus drives traffic online to DenimHighway.com, a hub that will house original video, blogs, celebrity interviews, party pics and an interactive concert map where users can track the bus.

Map - Lucky Brand Jeans

The article written by Amy Corr, can be seen here.

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1 Comment

Filed under Brand Advertising

One response to “Lucky You — Denim Brand Travels Country In Style

  1. Great article, I’ll remind my friend who was looking for this information.

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