ABC, CBS, and NBC rejected a ad from Generix Labs poking fun at its diet pill rival alli. The ad basically shows a character “soiling” her pants after taking the alli diet pill.
The quote from CBS on the matter of why they rejected the advertisement is classic:
“We believe that the extended discussion and depiction of excrement fails to meet a premium standard of good taste and may offend a significant portion of our audience”
All said and done, this particular advertisement was a hit and might have been a great marketing decision. The controversy surrounding the ad has increased viewership of the spot on video sharing websites such as YouTube. Personally, after watching the ad I dont blame the networks for their actions.