Category Archives: Controversial Ads

Network’s Reject “Poopy-In-Your-Pants” Advertisment

ABC, CBS, and NBC rejected a ad from Generix Labs poking fun at its diet pill rival alli.  The ad basically shows a character “soiling” her pants after taking the alli diet pill.

The quote from CBS on the matter of why they rejected the advertisement is classic:

“We believe that the extended discussion and depiction of excrement fails to meet a premium standard of good taste and may offend a significant portion of our audience”

All said and done, this particular advertisement was a hit and might have been a great marketing decision.  The controversy surrounding the ad has increased viewership of the spot on video sharing websites such as YouTube.  Personally, after watching the ad I dont blame the networks for their actions.

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