Category Archives: Product Placement

Oversaturation? The GEICO Cavemen

Cavemen CastGEICO Cavemen Crib

The GEICO cavemen became a hit almost overnight.  The whole series of 30 second GEICO commercials are based on Cavemen who live in modern society getting agitated with homosapiens who treat them as unintelligent and idiotic.  Along comes ABC, they notice this entertaining concept and view it as a money making machine.  ABC plans to pay for the pilot and the making of the show called Cavemen which will supposedly air on ABC’s fall schedule.

Whether or not this show will be a hit remains to be seen.  But how long can this concept stay funny? How long can a Neanderthal Cavemen who gets offended by prejudice against its species, stay funny? Why does GEICO, who gave permission and will get a royalty check for ABC’s use of their characters, have to ruin such a good advertising idea with oversaturation?  Who knows?

Here is what GEICO’s VP of Marketing Ted Ward had to say about the idea:

 “We are excited to have an opportunity to do brand extension.”

Sure this sitcom will serve as a brand reminder.  But at what cost?

Below is a video clip of the show:

Also created by GEICO is an entertaining website dedicated to the GEICO Cavemen, in this site a user can interact with the GEICO cavemen and their crib.  You the user are an early arrival to a party, but you can walk around their bedroom, bathroom, read their books, watch their television, listen to their voicemail, (one of the messages is from girl who seems like a caveman stalker!), and finally read their blog.  Check it out, can be entertaining for a few minutes.

GEICO Cavemen Crib

http://www.cavemanscrib.com/

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